"Data is the new gold!"

I am getting skeptical when I hear such buzzwords. In fact, every company today, regardless of size, creates large amounts of data: sales data, customer data, web tracking data, customer service events, to name just a few. In parallel, the amount of accessible external data is growing steadily. Modern tools offer practical APIs for import. The importance of data for modern companies is correspondingly great. But quantity is not everything: those market players with the best strategy (which data should be stored and which data should be retrieved and analyzed) will prevail. For cost reasons alone - some companies employ 10% of their employees in the "Data" area.

However, simply collecting petabytes of data is worthless without a clear strategy and intelligent implementation in a modern company. How do you transform into a data-driven organization?

Ok, understood. But that's a really abstract Hypotheses!

Found this survey on Splunk.com to quantify the potential benefit: