Sponsorship of Management is Key

The easiest way to fail as a data-driven company is missing sponsorship in the Senior Management Team. Trying to delegate efforts to IT or BI-Department is definitely not the way to proceed. If the SMT is not 100% empowering the data strategy, the transformation into a data-driven organization might end in a waste of resources. Promoters of Power coming from management must drive and control the progress of the data strategy - top to down - so qualified Professional Promoters follow and push end-users.

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• curriculum Role of the Executive Sponsor